A definitive suite of collateral.
Explaining what IBM does in a clear, concise and compelling way.

Brief
As part of a vast global organisation, IBM UK and Ireland had a dilemma. They knew that people outside their organisation had misconceptions about who IBM was and what they did. Even people on the inside struggled to put it into words. They needed something new and exciting to showcase IBM UK and Ireland's capabilities.

Solution
Purple produced a suite of consistent collateral focusing on compelling client case studies to tell the IBM story. In line with IBM's Smarter Planet look-and-feel, the first piece produced was an interactive PowerPoint file. A far cry from IBM's traditionally text-heavy presentation material, the interactive PPT file is clear, concise, and ultimately compelling. The team then re-shaped elements of the PowerPoint file to produce an animation, an e-book and a printed flick-book.

Result
Feedback from the client has been exceptional. IBMers in the UK and Ireland feel that they now have a focused suite of collateral that accurately reflects their culture of global innovation, at a local level. Above all, they appreciate that the collateral is truly inspiring people both inside and outside their organisation.

"Great assets that I know a lot of people have been crying out for! Really strong content and lots of reasons to be proud of our work locally."