Brief
To celebrate their 25th anniversary in style, White Stuff asked Purple to develop a Silver Jubilee themed online solution. The goal was to effectively capture customer data as well as promote the White Stuff brand. And they were keen for it to be quirky and fun enough to strike a chord with their audience and their audience's children.

Solution
The Purple Agency created 'Luvilee Jubilee'. A delightful and quintessentially British driving game incentivised with prizes. Players navigate a bus to White Stuff's Silver Jubilee party, gaining points along the way by picking up passengers and cakes. But the driver must avoid oncoming traffic and corgis!

Result
The incentive is simple yet highly effective. When enough points are scored, players automatically win money off vouchers for White Stuff online. Forwarding the game on to friends is easy. And as a result, this highly addictive viral game is now proving extremely popular.