Brief
IBM asked the Purple team to produce and deliver a complete suite of marketing collateral for a major event. The company planned to invite CIOs from a range of organisations to visit the acclaimed Hursley laboratories for live demonstrations of IBM innovations.

Solution
Purple devised concepts along with a unique identity for the event, which was applied to everything from invitations to agendas, and even name badges. The branded collateral was consistent throughout, lending the whole event a unique yet highly professional look and feel.

Result
The client was so impressed with the branded collateral that some items, such as banner stands, were kept for future live demos.

"We were impressed with everything, especially the banners which look amazing. The concept and logo will be used again and again throughout IBM Hursley because we liked them so much."

Lucy Cheesewright, Event Project Manager