Brief
UK sport is the leading body for high performance sport. With the advent of a home Olympics in 2012, they needed to re-structure their existing website. The main challenge was to offer users a compelling online experience with up-to-the-minute information and more rich media.
Solution
Purple developed the new website with dynamic navigation, attention-grabbing news stories on the homepage and prominent information regarding the activities UK Sport fund. The restructured site maximises impact with compelling imagery and content, ordered in a logical manner. The Content Management System was also upgraded to help UK Sport manage information and data more effectively.
Result
"The end result was a system that is easy to use, allows appropriate editorial control and provides the required level of security. In addition we now have a front-end that fits our corporate identity and provides a vibrant experience for users."
Head of Communications, UK Sport
