Brief
To emphasise the importance of saving energy and reducing carbon emissions, Whitbread needed an internal guide for employees across all departments. This 'informative and factual guide' would be used to educate the workforce to ensure more efficient usage of water and energy.

Solution
The Purple team designed and illustrated the complete guide which was laid out over 60 pages with appropriately sourced imagery to tie in with the messaging. Additional supporting material was also produced: posters, stickers, a thermometer card, a walk-around action log sheet and a notice board poster were all designed to be separated from the guide for use on location.

Result
This well received and highly praised initiative acted as a catalyst for the clients, who are now intent on continuing to develop their internal environmental strategy, to further reduce energy and water consumption across the entire organisation.