IBM HURSLEY SAFARI EVENT

Brief | Solution | Result

Brief
IBM asked the Purple team to produce and deliver a complete suite of marketing collateral for a major event. The company planned to invite CIOs from a range of organisations to visit the acclaimed Hursley laboratories for live demonstrations of IBM innovations.

Solution
Purple devised concepts along with a unique identity for the event, which was applied to everything from invitations to agendas, and even name badges. The branded collateral was consistent throughout, lending the whole event a unique yet highly professional look and feel.

Result
The client was so impressed with the branded collateral that some items, such as banner stands, were kept for future live demos.

"We were impressed with everything, especially the banners which look amazing. The concept and logo will be used again and again throughout IBM Hursley because we liked them so much."

Lucy Cheesewright, Event Project Manager

IBM HURSLEY SAFARI EVENT

Brief
IBM asked the Purple team to produce and deliver a complete suite of marketing collateral for a major event. The company planned to invite CIOs from a range of organisations to visit the acclaimed Hursley laboratories for live demonstrations of IBM innovations.

Solution
Purple devised concepts along with a unique identity for the event, which was applied to everything from invitations to agendas, and even name badges. The branded collateral was consistent throughout, lending the whole event a unique yet highly professional look and feel.

Result
The client was so impressed with the branded collateral that some items, such as banner stands, were kept for future live demos.

"We were impressed with everything, especially the banners which look amazing. The concept and logo will be used again and again throughout IBM Hursley because we liked them so much."

Lucy Cheesewright, Event Project Manager

PRIMARK STAFF HANDBOOK

Brief
Primark approached the Purple Agency and requested a complete redesign of their staff handbook. The new look and feel needed to be 'modern, bright and fun', while still maintaining a professional tone. The handbook also had to be something that employees could understand and relate to, as well as conveying the idea that Primark is a vibrant place to work.

Solution
Purple proposed an illustrative route, then edited and re-structured the existing content to develop an engaging, clear and easy-to-navigate 96-page manual. The content was split into six logical sections to make it as reader friendly as possible.

Result
The client was delighted with the readability and the vibrant new look and feel of the handbook.

"The new handbook looks fantastic!"

Fiona Cottle, Primark

SILVERSPOON WIMBLEDON
SALES PROMOTION

Brief
Silverspoon Half Spoon required a leaflet to be used as part of a sampling campaign during Wimbledon 2009. The leaflet needed to increase brand awareness, whilst conveying both a sense of summer and of Wimbledon itself.

Solution
The Purple team combined highly creative copy and design elements in line with both the season and the tournament. The design also linked in with the Half Spoon Wimbledon look and feel to further increase brand awareness.

Result
ABF Silverspoon was delighted with the resulting flyer which was well received at the tournament. Needless to say, they ran out of sugar.

WHITE STUFF VIRAL GAME

Brief
White Stuff asked the Purple Agency to develop an online solution for the festive period. The solution needed to effectively capture customer data to enhance the company's database, whilst helping them with their brand-building activities. It also needed to support and complement their Christmas theme of 'Who Dunnit' - a Cluedo-style murder mystery campaign.

Solution
Following in-depth analysis of the White Stuff audience, the Purple Agency's designers and programmers developed 'Plunge That Turkey'. This quirky, 'shoot-em-up' viral game stays true to the main Christmas campaign brand, and appeals to the target adult audience as well as their children. Forwarding the game on to friends is simple, and the incentive to play is reinforced by money off vouchers at White Stuff online.

WHITBREAD ENVIRONMENTAL AWARENESS CAMPAIGN

Brief
To emphasise the importance of saving energy and reducing carbon emissions, Whitbread needed an internal guide for employees across all departments. This 'informative and factual guide' would be used to educate the workforce to ensure more efficient usage of water and energy.

Solution
The Purple team designed and illustrated the complete guide which was laid out over 60 pages with appropriately sourced imagery to tie in with the messaging. Additional supporting material was also produced: posters, stickers, a thermometer card, a walk-around action log sheet and a notice board poster were all designed to be separated from the guide for use on location.

Result
This well received and highly praised initiative acted as a catalyst for the clients, who are now intent on continuing to develop their internal environmental strategy, to further reduce energy and water consumption across the entire organisation.

IBM GRADUATE RECRUITMENT ANIMATION

Brief
IBM asked the Purple team to produce a vibrant graduate recruitment animation and brochure, reflecting the company's Smarter Planet approach. They wanted to screen the animation and distribute the brochure at recruitment fairs, universities and IBM locations to showcase the breadth and depth of IBM's solutions across the planet - and attract the right recruits.

Solution
Purple developed a 60-page Wirobound brochure, tab divided for ease of use. And a fast paced four-minute animation with the underlying message that 'IBM is smart. So if you're smart and you love challenges, join us'. It focuses on major global issues that society needs to address. Then highlights how IBM is working to solve these problems.

Result
The brochure and animation were highly praised by clients and well received by the audience. At around four minutes long, the animation is compelling and inspiring. Likewise the imagery and messaging used in the brochure is specifically designed to inspire young graduates considering an IBM career.

IBM DROODLES DM CAMPAIGN

Brief
IBM required a sales campaign to educate new customers on the competitive advantages to be gained by using their servers, storage and virtualisation solutions. Knowing that this audience were competitor's customers with a fixed view of IBM, our concept was 'a change of perception' and we set about finding a unique way to deliver this notion.

Solution
We discovered 'Droodles'. (In fact we remembered it from school.) An abstract drawing in a simple square box that needs to be deciphered. Using Droodles, we developed an interactive game and a direct mailer to target decision makers. Compelling proof points linked to Droodles imagery on the mailer highlighted the fact that what you see is not necessarily reality: Whatever your server, desktop or storage technology situation is, IBM have offerings that can help.

Result
This simple yet engaging game, which stood out from IBM's traditional style of marketing communications, surprised and delighted the client. And as well as being regarded by recipients as different, bold and memorable, it was also campaign-able for IBM in the future.