purple flying high with flight centre...

The Purple Agency was recently shortlisted at the 2010 Data Strategy Awards - in the "Best use of Data in the Travel and Leisure" category.

These prestigious annual awards are the industry benchmark for data driven marketing and recognise the very best examples of data being used to drive marketing success.

"We are proud to have been nominated as a Finalist at these awards" comments Steve Shaw MD of the Purple agency. "The Data Strategy Awards highlight the very best examples of cutting edge data driven marketing and acknowledge the power and potential of data to drive exceptional results. This is why Purple puts data at the heart of its integrated agency proposition."

"Consultant Portfolio, the project nominated for the award, puts key customer data distilled from the Flight Centre 'Single Customer View' marketing database, into the hands of the Consultants who know the customers personally and can use it to best effect - true customer centric CRM."

"By giving Consultants ownership of their customer communications, it has incentivised them to capture complete and accurate data, and enabled them to develop communication strategies that build on their personal relationships." comments Brett Warbrick - Flight Centre Commercial Director. "We now only send our customers offers and promotions that we know will be of interest to them."

The results speak for themselves. Based on recent campaigns average booking values from customers receiving communications, compared to control groups, are 24% higher and booking rates are 26.8% higher.

"Purple has helped us develop a data driven CRM model that not only supports our brand ethos, but also improves operational efficiency, and delivers measurable financial benefits."

The Purple Agency - changing the face of data driven marketing.