Purple's premier data management tool

The Purple Agency recently signed up AGA and WWF-UK to the new version of DATA360, our online data management tool which enables users to clean, profile, and purchase prospect data online. DATA360 also offers a range of additional resources from case studies to advice on data protection issues.

Purple is also promoting DATA360 to re-sellers such as agencies, mailing houses and brokers who wish to enhance their client offering. The current version is aligned to manage consumer data. The next stage of development is set to incorporate business to business services, which will be available later this year.

WWF-UK Head of Database Services Michelle Woodward commented: “DATA360 gives us the freedom to manage our own data quickly and efficiently. As well as being a very easy online tool to use, ultimately it helps to ensure that our communications reach the right target, to support a greater return on investment for our marketing activities.”

Purple's Data Services Director, Andrew Woodger, said: “We've taken the original DATA360, which let customers simply clean their data online, and are expanding it to deliver a whole raft of data management, enhancement and targeting tools. It's straightforward to use and you only pay for those services which you opt for. We believe it's now the premier online data management tool in the business.”

The Purple Agency - changing the face of data driven marketing.