The creation of the 'big idea' is an art form. It is the 'magic'. The ability to conceptualise compelling marketing messages. This requires time and freedom to think, inspire and create. However the execution of the creative involves process efficiency, the 'logic'. It needs control, processes and procedures. The de-coupling of these two marketing services, the 'magic and logic', is what makes Purple a new breed of Agency, one that meets the needs of both the marketing and procurement communities. The Purple Agency Brand Studio service offers: Transparent and controlled costing, quality and brand consistency, centralised digital asset management, campaign integration, and improved time to market. In short, we can manage brand assets to reduce costs and reach your market faster.

Adare, our parent company, is a leading provider of pan European print management services with a proven model delivering savings to many global brands. Adare also delivers a range of fulfilment services, including Stock Management and Campaign Fulfilment, from logistics centres at Southam (Warwickshire) and Cavalry Hill (Northamptonshire). For most clients, print is sourced via multiple buying points across the organisation. With all your print and marcomms services managed by one single provider, we can offer proactive recommendations and insight into best practices, eliminate miscommunication, establish effective channels and deliver against procurement targets. Cost benefits are derived from our best-in-class approach to vendor management, leading edge, award winning, procurement tools, and the economies of scale delivered from sourcing through one of the largest procurers of print in Europe.